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Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott
| Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (88 p.) |
| Disciplina | 658.4/7 |
| Altri autori (Persone) |
AbbottJulie
StoneMerlin |
| Collana | Qualitative marketing research: an international journal |
| Soggetto topico |
Electronic commerce - Marketing
Marketing research |
| ISBN |
1-280-47967-1
9786610479672 1-84544-719-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher |
| Record Nr. | UNINA-9910825497403321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
| Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (65 p.) |
| Disciplina | 658.4/7 |
| Altri autori (Persone) |
AbbottJulie
StoneMerlin |
| Collana | Qualitative market research: an international journal |
| Soggetto topico |
Business intelligence
Electronic commerce - Marketing |
| ISBN |
1-280-51188-5
9786610511884 1-84544-567-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts & -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing. |
| Record Nr. | UNINA-9910826106903321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||